Bushnell Mueller is an insurance-native strategic public affairs firm built around data, technology, human judgment and relationships. We proactively shape the policy, regulatory, and reputational context in which insurers and their distribution and risk partners operate, compete, innovate, and grow. With 60+ years of insurance industry experience, clients trust us to understand their business, help them outperform today and position confidently for tomorrow.

Insurance underpins economic activity and social resilience — yet it operates under constant regulatory and public scrutiny. We help carriers and their distribution and risk partners proactively shape the policy, stakeholder, and reputational dynamics that ultimately determine how they operate, innovate, and grow.

Focus on fundamentals.

We help clients manage and shape the structural drivers of insurance: the risk landscape, product design, underwriting and pricing, operations and technology, capital and solvency, and market trust. This keeps our work firmly anchored in business objectives.

See the whole picture.

Policymaking, media narratives, issue advocacy, investor sentiment, public perception, and customer behavior are interconnected. Shaping outcomes requires an integrated approach across government relations, public affairs, and communications.

Engage constructively.

We operate in an age of noise. We build credible relationships — with our clients and their stakeholders — grounded in judgment and substance, not rhetoric.

Anticipate and engage early.

We monitor, analyze, and anticipate legislative, regulatory, and stakeholder dynamics before they become market constraints. Strategic public affairs is proactive by design.

Strategy & Positioning

Issue strategy, objectives, and clear positions aligned to business priorities — grounded in underwriting, product, capital, and distribution realities.

Policy & Regulation

Federal, state and NAIC and multi-state engagement plans, regulator strategy, legislative monitoring, comment letters, testimony support, and relationship management.

Stakeholder Management

Defining and engaging the actors beyond government that shape outcomes — media, NGOs, investors, industry trade groups and partners, and issue and consumer advocates.

Coalition & Third-Party Strategy

Coalition building, association strategy, convenings, and third-party validation to increase credibility and influence.

Narrative & Communications Architecture

Message architecture, storylines, and communications guidance that align public narrative with policy goals and business strategy.

Executive Positioning & Thought Leadership

Board- and C-suite briefings, speeches, op-eds, bylines, talking points, and strategic visibility that builds durable authority on priority issues.

Integrated Campaign Design & Execution

Coordinated campaigns that connect government relations, public affairs, and communications—moving from analysis to action with clear milestones and outputs.

Rapid Response & Issues Management

Scenario planning, playbooks, crisis support, and real-time response when policy, media, or stakeholder dynamics shift quickly.