Shape the context
for insurance leadership.
Strategic public affairs at the nexus of risk management, policymaking, and stakeholder engagement.
Who
We Are
Bushnell Mueller is a boutique, insurance-native strategic public affairs firm. We help insurers and their distribution and risk partners proactively shape the policy, regulatory, and reputational context in which they operate, compete, innovate, and grow.
Our Approach
Focus on fundamentals.
We help clients manage and shape the structural drivers of insurance: the risk landscape, product design and distribution, underwriting and pricing, operations and technology, capital and solvency, and market trust. This keeps our work anchored in business objectives.
See the whole picture.
Policymaking, media narratives, issue advocacy, investor sentiment, public perception, and customer behavior are interconnected. Shaping outcomes requires an integrated approach across government relations, public affairs, and communications.
Engage constructively.
In the age of soundbites and noise, we build credible, lasting relationships — with our clients and their stakeholders — grounded in substance, not rhetoric.
Anticipate and engage early.
We monitor, analyze, and anticipate legislative, regulatory, and stakeholder dynamics before they become market constraints. Strategic public affairs is proactive by design.
What we Deliver
Strategy & Positioning
Issue strategy, objectives, and clear positions aligned to business priorities — grounded in underwriting, product, capital, and distribution realities.
Policy & Regulatory Strategy
Federal, state and NAIC and multi-state engagement plans, regulator strategy, legislative monitoring, comment letters and testimony support, and relationship management.
Stakeholder Strategy & Engagement
Defining and engaging the actors beyond government that shape outcomes — media, NGOs, investors, industry trade groups and partners, and issue and consumer advocates.
Coalition & Third-Party Strategy
Coalition building, association strategy, convenings, and third-party validation to increase credibility and influence.
Narrative & Communications Architecture
Message architecture, storylines, and communications guidance that align public narrative with policy goals and business strategy.
Executive Positioning & Thought Leadership
Board- and C-suite briefings, speeches, op-eds, bylines, talking points, and strategic visibility that builds durable authority on priority issues.
Integrated Campaign Design & Execution
Coordinated campaigns that connect government relations, public affairs, and communications — moving from analysis to action with clear milestones and outputs.
Rapid Response & Issues Management
Scenario planning, playbooks, crisis support, and real-time response when policy, media, or stakeholder dynamics shift quickly.
Why Bushnell Mueller
Insurance-Native
We understand insurance mechanics, risk dynamics, and how value is created in regulated markets. Bushnell Mueller was founded on 60+ years of industry experience — from product and underwriting to government and external affairs — applied across global (re)insurance groups, mid-market carriers, and intermediaries in both U.S. and European markets.
Integrated Approach
We connect government relations, stakeholder engagement, and communications so policy strategy, influence, and reputation reinforce one another rather than operate in silos. Our work aligns with enterprise workflows — from legal and compliance to product and distribution, underwriting and risk management, and finance and capital.
Data and Technology Forward, Human-Centered.
We use modern tools to surface signals early and bring structure to complexity — but we rely on judgment and trusted relationships to translate insight into action. In both insurance and public affairs, outcomes ultimately depend on credibility, experience, and human connection.
Contact Us
Let’s discuss the issues shaping your business and market
— and how to influence them.
